Closing Gift Ideas for Real Estate Agents (Plus How Much to Spend)

The real estate business thrives on nurturing long-term relationships. One way to ensure that your relations with your clients go beyond the closing deal is by incorporating a strategy of giving closing gifts. These tokens of gratitude not only help in expressing your appreciation for their business but also play a vital role in strengthening client relationships.

Through a thoughtful closing gift, you are able to make a lasting impression that can keep you in your clients' minds for many years to come. When your clients think of real estate, your name should be the first they remember. This is where the power of closing gifts comes in.

The Impact of Closing Gifts

Closing gifts can turn into indirect tools for attracting future referrals. A happy and content client can lead to word-of-mouth referrals which are often more trust-inspiring than any other form of advertising.

Beyond referrals, personalised and unique closing gifts can also encourage your clients to share their positive experiences online. Imagine your client posting a picture of the thoughtful closing gift you gave them on social media! This can not only amplify their reach but also provide you with content for your own marketing materials.

Planning Your Budget for Closing Gifts

Thoughtful and personalised doesn't have to mean expensive! Recommended budgeting for closing gifts commonly ranges between 1-5% of the gross commission income. Remember, it's the gesture that counts, not the cost.

Another thing to consider is that closing gifts can be tax-deductible if certain conditions are met. For example, including your branding on the gift or keeping receipts for purchases can make these expenses deductible.

Essential Considerations in Selecting Closing Gifts

One key factor to consider is personalizing the gifts you give. Personalized closing gifts like fancy meals, serving dishes and continuous gift cards reveal that you know your clients and have put thought into what they would love to receive.

One exceptional way to deliver a personalised and memorable message is by hand-delivering your gift whenever possible. This serves as an opportunity for you to personally express your gratitude and can create a powerful and lasting impression.

Diverse Closing Gift Ideas

There are numerous options you can consider when choosing a closing gift. Some examples include spa days, art pieces, smart doorbells, robot vacuums, professional services, and more. Gifting something that aligns with your client's interest can help create a memorable and lasting impression.

Other gift ideas include bocce ball sets, hammocks or even professional items like a video doorbell, knife block set or a fireproof safe which might be very practical and useful for the client's new home.

Impact of Closing Gifts

Thoughtful closing gifts as well as building a community of past, present, and future clients can drive referrals and growth.

Agents who add these extra thoughtful gestures and build lasting relationships not only impress their clients but can also set themselves up for future business in the years to come.

Leveraging Technology for Closing Gifts

At Saleswise, we have designed a "Buyer Congratulations" tool to enhance this experience. This tool generates personalized congratulatory emails for agents to send to their buyers after a successful house purchase.

Such an email can not only enhance the excitement of the new homeowners but also give a special finishing touch to your service, making you unforgettable in their real estate journey.

Conclusion

To wrap it up, closing gifts can add substantial value to client relationships and can help in gaining future referrals. The key is to be thoughtful and personalized in choosing and delivering these gifts. Remember, it's not about the cost, but the thought that counts!

So, revitalize your client relationships by incorporating the strategy of giving closing gifts into your service. After all, in real estate, our relationships are our most precious asset!