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Tool Spotlight

Client Expired Listing Script

The Client Expired Listing Script generates an email to engage with a current client whose listing expired, aimed at encouraging them to renew their contract with the agent.

What does the tool do?

This tool generates a personalized email script that real estate agents can use to reach out to clients whose home listing has expired. It helps agents explain why the home didn't sell, address any concerns the client may have, and persuade them to list the home again with the agent.

How does the tool work?

The tool takes into account the details of the expired listing, including the address, square footage, number of bedrooms and bathrooms, and other impressive features. It also extracts the city and state from the listing and provides local market data specific to that city. Using this information, the tool drafts a customized email script that agents can use when contacting the client. Agents can also add additional notes or information to personalize the script further.

What are the benefits of using the tool?

This tool helps real estate agents effectively communicate with clients whose home listing has expired. By providing a pre-written email script, it saves agents time and effort in crafting a message that addresses the client's concerns and persuades them to list the home again. The script takes into account specific listing details and local market data, making it more personalized and compelling. Ultimately, this tool increases the chances of renewing the client's contract and securing the listing for the agent.

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Listing URL
Additional notes

Talking Points

Here are 3 key discussion topics to help you address Mike's concerns about his unsold home listing.

Market Analysis and Comparison

"Mike, I understand that you may be disappointed that your home listing expired without selling. I want to assure you that I've thoroughly analyzed the market conditions in Houston. Currently, there are 10,641 homes on the market, indicating a seller's market. However, it's important to note that the median sold price for 3-bedroom homes like yours in Houston has decreased by 6.4% compared to last year. Despite this, your home offers several attractive features such as beautiful hardwoods, granite countertops, and a spacious floor plan, which sets it apart. In addition, Houston is experiencing a high demand for homes, and many properties are selling quickly. By relisting your home with me, we can leverage these market conditions and ensure better visibility and exposure for your property."

Broader Marketing Strategy

"Mike, I want you to know that I've carefully reviewed the strategies we employed during the previous listing period. While your home didn't sell, I believe there are additional steps we can take to increase the chances of a successful sale. For instance, I can enhance the listing description to highlight the specific features that make your home stand out, such as the fully renovated primary bathroom and the oversized backyard with a storage shed and zen garden. Additionally, I can implement a targeted online advertising campaign to reach potential buyers in Houston and beyond. By implementing these improvements and leveraging my extensive network and resources, I'm confident we can attract more qualified buyers to your listing."

Agent Expertise and Local Knowledge

"Mike, as a seasoned real estate agent with over 10 years of experience in the greater Houston area, I have a deep understanding of the local market dynamics and conditions. I've worked with numerous clients facing similar challenges, and I've successfully helped them sell their homes. My dedication to providing top-notch service and my commitment to staying updated on market trends allows me to offer you valuable insights and professional advice. Furthermore, my experience in negotiating and closing deals will be instrumental in securing the best possible outcome for you. By relisting your home with me, you'll have a trustworthy partner who will go the extra mile to ensure a successful sale."
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